Cheyenne Journal

Modern Living with kathy ireland® Explores Bebe’s Shift to E-Commerce

Modern Living with kathy ireland® Explores Bebe’s Shift to E-Commerce

Los Angeles, CA – December 12, 2017 — Modern Living with kathy ireland® is pleased to announce and exclusive interview with Bebe’s Sandra Campos and Nathan Jensen to discuss the shift to e-commerce.

An iconic and globally recognized brand Bebe has helped revolutionize the fashion world, and now the online fashion shopping experience with their shift into the e-commerce space.

“As a brand, we have always focused on the female consumer,” says Sandra Campos, Co-President Women’s Apparel – Contemporary Brands. “We concentrate on the confident woman, making sure we are giving her a lifestyle brand product she can use from day into night. And with that as well, making sure we are providing great quality value at a price that is not as much as a luxury designer brand, but she still feels confident in it because she’s still getting that same look and feel.”

On keeping designs fresh and unique for each season, Creative director Nathan Jensen comments, “It’s about climate and what’s in the air – color and print are what’s important to the Bebe girl and just feeling like you’re the best looking woman in the room because you’re wearing Bebe. The way we deliver to the customer, the way they can shop and communicate, and how we collaborate is now different. We cater to the way they are living.”

The company is reopening their flagship store on 34th street in New York City, across from the Empire State Building.

“Bebe is a brand that makes sense,” says JL Haber, Vice President of Programming. “Moving into the e-commerce space defined their power.”

For more information about bebe, visit bebe.com and tune in to WE tv as sponsored content on Thursday, December 14, 2017 at 7:30am EST and Bloomberg International on Sunday, December 24, 2017 at 7:00am GMT, 10:00am D.F. and 2:30pm HKT.

About Modern Living with kathy ireland®

Modern Living with kathy ireland® is a weekly business television program featuring real-world insights from corporate executives all over the globe.

Modern Living with kathy ireland® airs Thursday mornings throughout North America on WE tv as part of their sponsored content lineup and to over 50 countries throughout the world on Sundays on Bloomberg International as part of their sponsored content lineup.

About bebe®

Unique, sophisticated and unapologetically seductive, bebe emerged as the first contemporary fashion destination in 1976. Today, the bebe brand continues to define next-generation chic while staying true to its assertive, provocative origins. Inspired by Shakespeare’s immortal words “To be, or not to be,” the brand is, at its essence, about living, standing out and truly existing.

Media Contact
Company Name: Modern Living with kathy ireland
Contact Person: Gila Stern | Communications Director
Email: [email protected]
Phone: 561-325-7700 x529
Country: United States
Website: www.modernlivingtv.com